Purpose
“The very first condition of lasting happiness is that a life should be full of purpose, aiming at something outside self.”
H U G O B L A C K
Bold, passionate and powerful, red is the colour of Purpose.
Purpose is your reason for being. It’s following your star and living a meaningful life.
Your purpose (or purposes) is as unique to you as your fingerprint; it might be to create beauty and meaning through art, or campaign for social justice, to help people live pain-free or contribute to a healthier planet.
Many of us ultimately aspire to be the best versions of ourselves, support ourselves through our work, and raise a loving family.
Once our basic survival needs are taken care of, humans have a deep, gnawing, primal need to make sense of it all and feel there’s more to our life than raw existence.
Following your star is one of the single most important things you can do to achieve a rich and fulfilled life.
